BLISS: SPA IN THE SKY
A sky-high influencer event hosted in Los Angeles teasing the relaunch of Bliss in Target stores nationally.
The Venue
Skyview, in Downtown LA, with it’s floor-to-ceiling windows, and sprawling views over the city as absolutely integral in materializing the “Spa in the Sky” concept.
We invited 40+ influencers, the hottest beauty/lifestyle bloggers and press, to the OUE Skyspace for an unforgettable Spa in the Sky Experience to reveal the new Bliss.
Before guests entered the spa, they were encouraged to remove their shoes and replace them with super soft, velvet slippers.
The relaunch included 36 new SKUs with the new and improved Bliss branding; highly researched products, better formulas, and new packaging.
Inspired by some of the most exciting products, we created several immersive art installations that provided incredible photo opportunities.
Everything was inspired.
From the manis to the boba.
