Birchbox Soho Holiday 2014

As lead creative in this process I was responsible for the design development, production, and installation of the Birchbox Soho retail store in SOHO.


Below are images demonstrating the digital ideation process. I began by printing out lightened photos of the existing retail store and sketching over them to explore many different directions. From these I chose a few- along with inspiration images, created mood boards and digitally mocked-up potential design elements. The final direction was a direct translation of the Birchbox Holiday graphic campaign into a 3-Dimensional space.


After a series of concept approvals, pricing worksheets, and conversations with vendors, the production process began with a series of tests and samples.

August King walks around our test panel.


After testing, trouble shooting, discovering new techniques, and approving all directions, production went into full swing right up until the installation date.


Below are some highlights from the install:

Installation photos: